Lessons to Be Learned from Nation Branding
In the olden days, one of those methods that could really work in terms of nation branding is information enslaved another and through that establish their power but unfortunately none of those methods work during these days.Because of this, all nations these days must use the same methods that businesses use by thinking of a strategy that is going to help them with their branding. There are some strategies that countries usually use, for example Costa Rica which focuses on the tourism of its country and this is a great branding strategy that the country uses. There are lessons that we can learn from the things that other countries have done in order to ensure that they have branded themselves successfully and these are what you’re going to talk about in this article.
Small countries that are very insignificant in size such that people in Europe or in the United States cannot even notice such countries, can only be successfully the branding strategy if they are careful enough to tell their story. The hardships that are country may have faced in the past can be a very good story to tell the world and that is how they can be able to blot themselves up because the history of such a nation is very much big part of the story of the nation and therefore by telling it to others, I countries able to successfully map itself as a great nation. It is very important to note the effectiveness of telling a story because Dubai in the United Arab Emirates is a city that is known by most people in the world today and is a very big economic have in addition to the tourism industry, yet united Arab emirates were not a country past 50 years ago but they were able to tell their story successfully and now they have a big impact in the world today.
Costa Rica is a very interesting country in South America which has used a stereotype to change its branding strategy and place it self as one of the major attractions of tourism in the world and this has been very successful because the country concentrated on all the right things in terms of taking a stereotype that people usually had and turning it into something that people get attracted to successfully. The branding strategy is so big and effective such that it is shown advertisements whereby the country is known as the place where you can go to chill and have some fewer life. A major lesson that can be learned from Costa Rica is that countries should be careful enough to honor the pledges that they give to people.